Definitions

Social - relating to human society and its members

Synesthesia - stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway

Aesthetics - The philosophy or study of the nature of beauty and art

Social Syn-aesthetics is a new field of research that fuses personal identity, perception, and the aesthetics of light and sound.

Diagram: Sensory data initially enters the mind via sight (visual), sound (auditory), smell (olfactory), taste (gustatory) and touch (tactile). These data streams cross and combine to create secondary sensory experiences. The net result of these combinations is synthesized into a cognitive association.